The Story of Indigenous

An Invitation to Join the Fashion Revolution

Indigenous commitments are steadfast, even as fashion trends come and go

  • Supporting and preserving fair trade wages and artisan cooperatives
  • Investing in natural and organic fibers and environmentally-friendly dyes
  • Spreading the beauty of handmade, eco fashion


A trip sparks an organic and fair trade fashion revolution

Indigenous committed to people and the planetThe vision to style the world in organic, fair trade fashion was founded over a decade ago.  On a trip to South America back in 1993  Scott Leonard – co-founder of Indigenous along with Matt Reynolds  -  encountered the priceless beauty of clothes produced by local artisans.  The richness of the culture and the amazing knitting techniques prompted him to bring back more than a souvenir to his Northern California home.  He returned with a vision to pioneer a new business model  that would invite each of us to wear apparel that demonstrates our commitment to the people and environment. Together, Scotty and Matt have helped form a scalable artisan network through the Indigenous clothing line that reflects a commitment to sustainability, social entrepreneurship and responsible actions by consumers and business alike.


Indigenous has championed supply chain transparency

Scott Leonard and Matt Reynolds, along with their California team, world-wide group of fashion representatives, passionate tribe of style ambassadors and fair trade artisan partners in Peru, have been working tirelessly to transform the fashion industry for the better.   With every step, Matt and Scott strive to transform the often opaque fashion industry into one respected for producing beautiful and trendy clothes through transparent, ethical and eco-friendly methods.

Our path is chosen, we make clothing that honors both people and the planet.


Learn more about how Indigenous leads by example...
Fair Trade News blog »
Honored as “Best for the World” by B Corporation »
Featured on Inc.'s Trep Life video series »