With ever more people seeking out sustainable fashion that looks good while doing good, it’s no wonder that INDIGENOUS has been making it into the press. Check out some of the recent highlights, featuring our fashionable organic clothing and truly fair trade practices.
june 13th, 2013 - hub san francisco
901 Mission Street, Suite 105
6:30 pm Reception | 7:30 pm Program | 8:30 pm Networking
In light of the recent Bangladesh factory collapse that claimed the lives of more than 1,110 people on April 24, the worst tragedy in the history of the global garment industry, both brands and consumers are being forced to rethink how their wallets have an impact on both people and planet. It’s time that business redefines success by solving social and environmental challenges.
Can you stop fast fashion with a T-shirt? Probably not, but it’s a start. When Rana Plaza came tumbling down in Bangladesh in April, those of us in the sustainable fashion milieu felt a growing sense of powerlessness and despair. As the number of deaths continued to mount and haunting images of young women sticking out of the rubble filled our screens, we exchanged emails, howled on our Facebook pages, and collectively hung our heads. How much worse could fashion get in terms of people and planet? Why do profits always trump basic human rights and safety? That’s when I decided to create this T-shirt.
Last year, INDIGENOUS sent our top selling retailer on a dream vacation: an all-paid expedition to Machu Picchu in the highlands of Peru. We asked the winner, Noël Berry of Zero Main in Nantucket, to answer a few questions about winning the contest and her travels that followed. Here are her thoughtful answers and stunning trip photos.
Congratulations to INDIGENOUS, recently honored as a Top Innovator in the May 2013 issue of Apparel Magazine! Scouring the fashion market for 40 paragons of innovation in design and problem solving, Apparel recognized that there’s something special about INDIGENOUS organic + fair trade fashion. Pointing to the way each garment is crafted by fair trade artisans, to the cutting-edge methods used to broadcast the emotional story behind each INDIGENOUS garment, Apparel lauds the steps INDIGENOUS has taken to revolutionize the apparel market.
INDIGENOUS has decided to speak out about the current labor issues in the apparel industry given the recent tragedy in Bangladesh. Back in 1994 I traveled to South America in hopes of creating a small fashion company focused on products that captured the spirit of indigenous artisans. It did not take long to see the deplorable conditions and tragic life circumstances of so many in the knitting trade. It also did not take long to see the ravages of non-organic cotton farming on the land and on the health of farmers and their children. The traditional livelihoods of generations that have relied on knitting and farming were literally killing those they should be sustaining. There are just some things in life that you can’t turn your back on and this was one of them. This was the moment that INDIGENOUS Fair Trade + Organic fashion was born.
Co-producer and host of Conscious Living TV, Bianca Alexander, recently showed her love for eco fashion on a Salt Lake City morning show. Catch Bianca looking fabulous in an INDIGENOUS organic cotton Cold Shoulder Tee as she discusses her favorite green lifestyle products.
INDIGENOUS is proud to sponsor World Fair Trade Day! Between May 4th and 11th, thousands of people will come together across the globe to support fair trade justice and celebrate ways to empower marginalized producers.
Every stitch of eco fashion created for the INDIGENOUS line is 100% Fair Trade. This is far from a charity. We provide fair wages and safe working conditions for the artisans who expertly handcraft our organic clothing. That’s because fashion that causes human suffering or environmental degradation is far from beautiful!
Join one of the hundreds of celebrations being held throughout the U.S. by visiting the Fair Trade Resource Network website and locating an event near you.
Join the International Labor Rights Forum in calling on Walmart, H&M and Gap, the largest buyers of clothing made in Bangladesh, to make immediate safety improvements in their supplier factories by joining the legally-binding Bangladesh Fire and Building Safety Agreement. All three retailers have been involved in the scourge of factory disasters in Bangladesh.