Fashion Fights Back

Published February 16th, 2017 by Emily Roberts


Update: Since this article was written, Outdoor Retailer has moved its location in response to the huge outcry against the anti-environment policies of the current Utah government. 

Indigenous and Patagonia withdraw from Outdoor Retailer

The following is an exerpt of the first two paragraphs of "Fashion Fights Back: How Brands are Standing Up to Utah’s Anti-Environmentalist Agenda" by David Dietz for the Huffington Post.

Denim Blue Mesh Pullover Sweater | Ethical fashion from INDIGENOUS

A recent study by the Guardian found that activism is the new sex appeal. Since the election of Donald Trump, we’ve seen corporations celebrated for taking political stands. Whether it was Lyft’s CEO announcing the ride share company was donating $1M to the ACLU (American Civil Liberties Union) shortly after the Muslim ban was announced, or Starbucks declaring a commitment to hire 10,000 refugees or Airbnb pledging to offer free housing to those denied travel to the US, companies are putting a stake in the ground when it comes to expressing their values.

Now, fashion is joining the fight. An industry long defined by sex appeal is catching on to the activism trend led by Patagonia and Indigenous, two pioneering environmental brands whose values are a part of their core identity. After controversial bills by both a Utah Congressman and the state’s governor, the two fashion brands withdrew from the one of the largest outdoor retailer shows in the country that has called Salt Lake City home for the previous 15 years.

Read the full story on the Huffington Post >

Artisan made clothing for Fall and Winter 2017 previewing at Project

Indigenous and Patagonia stand up for the environment by quitting Outdoor Retailer in Utah

Above: INDIGENOUS booth at January 2017's Outdoor Retailer event.

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