Trace Tool™: Meet Our Artisans
Friday, Feb 17th, 2012 - contributed by James Roberts
While some fashion brands hide what goes on in their production process, INDIGENOUS invites customers to openly experience theirs.
INDIGENOUS’ new Fair Trace Tool™ uses mobile-enabled web technology to let shoppers see where garments originate and how fibers were raised; to meet the artisans who hand-make them and to learn about INDIGENOUS’ positive social impact. INDIGENOUS will begin shipping its 2012 Fall line with a QR code on hang tags that connects to the garment origin traceability tool via any smart phone.
The Fair Trace Tool™ offers a brand video, artisan profiles, an origins geographical map and social impact data, including results of artisan workforce surveys.
INDIGENOUS is looking for other brands and partners to share this platform and technology with that are interested in elevating fair trade and organic standards. For inquiries contact James Roberts @ [email protected].
Please take a few moments to watch the following video describing how the Trace Tool works, and what it means to us and our brand:
Trouble viewing? Visit http://youtu.be/aKFs28bZUgQ
“The Fair Trace Tool™ is one more way that INDIGENOUS is raising consumer awareness of the vital importance of fair trade and organic fashion to artisans in the developing world, and to the environment. It is part of our commitment to create fashion that honors the people who wear it, and the people who produce it”, says Scott Leonard, INDIGENOUS Co-founder and CEO.