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Worth Watching: INDIGENOUS Video by Free Range Studios

In 2012, Free Range Studios told the story of INDIGENOUS and our artisan-crafted garments, made from organic, natural fibers by fair trade cooperatives. Free Range Studios is a progressive graphic design firm “driven by a belief that the right stories told in revolutionary ways can transform society.” Their prior work includes powerfully influential videos such as “The Story of Stuff,” and viral hits like “Grocery Wars.”

Watch the video, featuring INDIGENOUS’ organic clothing: eco fashion that’s worth wearing, worth sharing and worth talking about.

Fair trade and organic fashion video by FREERANGE Studios, highlighting INDIGENOUS Designs

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Impact Through Design: Changing the World One Garment at a Time

Can something you wear every day change someone else's life? Do clothes have that kind of power? We think so. In fact, it's one of our core beliefs and perhaps our most commanding mission. INDIGENOUS is committed to helping not only the planet, but also the people on the planet. That is the reason we support and preserve artisan cooperatives with fair-trade wages and ethical business practices.

It is easy to say we changed lives by offering them employment, but we believe our impact reaches far beyond that. How, then, do we measure our impact? Do we measure by the income we generate? Do we measure by the number of outfits we sell, or by the buzz we get in the news? No. We measure our impact by speaking with the people who make our clothes and finding out how their lives have changed for the better.

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