Ethical Fashion News and Good Thoughts

from INDIGENOUS, Organic + Fair Trade Fashion


Published March 29th, 2017 by Emily Roberts

Our PURE, dye-free clothing is now on BetaBrand. You can make sure these sustainable styles come to life by casting your vote.

Over 20 years ago INDIGENOUS was founded on the idea that quality, stylish clothing can be made sustainably and ethically. Founders Scotty and Matt—along with their California team and fair trade artisans in Peru—have worked tirelessly to transform the fashion industry for the better. 

The clothing INDIGENOUS creates is timeless. Using natural fibers like sustainable alpaca and organic cotton, each quality piece is hand-made by skilled artisans.

Now, INDIGENOUS is advancing a new form of eco-friendly fashion. The clothing from our PURE collection is 100% dye-free. Each one derives its colors from naturally occurring variations in shades of alpaca and organic cotton. Not only are the colors beautiful, they are soft on the earth, while supporting vital biodiversity.

Make your voice heard in the fashion industry. Vote for clothing that honors both people and planet.


Published March 7th, 2017 by Emily Roberts

Why are we celebrating March 8th? Because fighting for womens’ rights is at the core of our company. Indigenous was created to showcase the artistry of some of the most talented women garment workers in the world. All the while, we ensure our artisans are paid a fair wage and work in safe conditions. By providing good work, opportunity, and new skills to women, whole communities can be lifted from poverty.


Published February 28th, 2017 by Emily Roberts

Medium-denim blue is this season's most trending color. The color of waterfall picnics in June. Of summer days at dusk. The color of sunlight on your favorite pair of jeans (of all time). That special blue that brings placidity and strength, that gives you calm in the face of all-life-can-throw-at-you. Because taking care of your self and your soul gives you the strength to make the world a better place.

Today we celebrate the color Niagara. The calm in the eye of the storm.
May all who wear it find they have a wellspring within.


Published February 16th, 2017 by Emily Roberts

Indigenous and Patagonia withdraw from Outdoor Retailer

After controversial anti-environment, anti-public lands bills proposed by both a Utah Congressman and the state’s governor, Patagonia and Indigenous are withdrawing from the largest outdoor retailer shows in the country.

Exerpt from "Fashion Fights Back: How Brands are Standing Up to Utah’s Anti-Environmentalist Agenda" by David Dietz for the Huffington Post


Published February 9th, 2017 by Emily Roberts

Spring's new crop of lightweight ponchos has led me to wonder what it takes to make that leap, that transformation into a poncho lover. These days I have an array of pretty ponchos in my closet, and wear them as frequently as I wear sweaters or jackets. I want to share what I love about them, for all those who haven't yet ventured into poncho style. Maybe you too are ready to be a poncho person.

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